AU Culture platform

Link to the AU Culture Platform application. 

The AU Culture Platform is an application that allows evaluating, from a wide perspective, the impacts generated on individuals after the participation in a cultural experience.

• It measures the individual impacts of cultural experiences, adopting innovative approach to understand processes that trigger a change starting from culture. 
• It provides a rich insights, grounded in a solid behavioral models, into how the satisfaction of participating in different cultural event is shaped. 
• It enables individuals to express their voice and engage in active cultural dynamic in the city. 
• It helps policy makers, and cultural managers and artist to improve the fulfillment of their goals. 

The format is an application that can be used on mobile phones or any other digital platform. It aims to become a democratic tool for evaluating the services that cultural or policy institutions can adopt through the use of an interacting platform that produces big data. The platform is designed to generate a database that allows us to understand, at an aggregated level, how the satisfaction is constructed in the participation in a cultural event, which permits us to compare between cultural events and to analyse the reactions for each specific segment of audiences. The user her/himself evaluates the cultural experience avoiding the interviewer-dominated process, while reflecting her/his real perception and experience. The users' evaluations help to gain insight into ways of improving cultural services, and experience by acquiring more knowledge about consumer behaviour. AU Culture platform, on the one hand, helps the cultural and political organizations to meet the need and the interests of their users, and on the other, it allows the individuals to express their voice and engages themselves in active cultural dynamics in the city.

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Figure 1 summarizes the logical architecture of AU Culture, which is articulated in three different functionalities.

1. Events. The AU Culture platform shows various events taking place in the city. The app is a virtual cultural agenda. 

2. Profile. This section collects socio-demographic information about the users, as well as their cultural preferences and practices. Depending on the data entered in this section, the user will be associated with one Cultotype2 rather than another. The Cultotype is a cultural profile that defines what kind of cultural consumer the user is. 

3. Evaluation. After having participated in a specific event, the user will be able to evaluate it. Finally, the user could compare its results with those of other users who have rated the same event.

The app has been tested in the cities of Valencia and Lublin. 

The ultimate goal with this kind of information, is to develop an intelligent algorithms for recommending cultural events around the city, which will permit a better matching and efficiency in the connection between cultural supply and demand, reducing transaction costs in the cultural ecosystem.